{"id":8221,"date":"2026-02-09T01:02:07","date_gmt":"2026-02-08T17:02:07","guid":{"rendered":"https:\/\/dynamic-silver-sheep.82-197-71-20.cpanel.site\/?p=8221"},"modified":"2026-02-09T01:02:07","modified_gmt":"2026-02-08T17:02:07","slug":"strong-msme-engagement-sets-the-stage-for-sm-supermalls-2026-programs","status":"publish","type":"post","link":"https:\/\/dynamic-silver-sheep.82-197-71-20.cpanel.site\/?p=8221","title":{"rendered":"Strong MSME Engagement Sets the Stage for SM Supermalls\u2019 2026 Programs"},"content":{"rendered":"

Strong MSME Engagement Sets the Stage for SM Supermalls\u2019 2026 Programs<\/em><\/strong><\/p>\n

Nationwide malls drive MSME upskilling, growth, and sustainable enterprise\"\"<\/em><\/p>\n

\u00a0<\/em>Under the SM for MSMEs<\/strong>\u00a0program, MSME Hub owners\u00a0Alamanga<\/strong>\u00a0and\u00a0Rainbow Scoops<\/strong>\u00a0bring locally made flavors and proudly Filipino products closer to the community\u2014proof that when small businesses are given the right platform, they grow and thrive.<\/em><\/p>\n

MANILA<\/em>, Philippines, 26 January 2026<\/strong>\u00a0\u2014 Building on strong MSME momentum in 2025,\u00a0SM Supermalls<\/strong>\u00a0is entering 2026 with a renewed and sharped focus on empowering Filipino entrepreneurs, leveraging its nationwide mall network to create tangible growth opportunities for micro, small, and medium enterprises (MSMEs).<\/p>\n

Through its\u00a0SM for MSMEs<\/strong>\u00a0program, SM Supermalls empowered\u00a0920 new MSMEs and start-ups in 2025<\/strong>, with nearly\u00a010% successfully transitioning into regular mall tenants<\/strong>\u00a0through kiosks, counters, or in-line stores nationwide. Since its enhanced rollout in\u00a0March 2024<\/strong>, the program has supported\u00a02,288 unique MSMEs<\/strong>, providing real-world platforms where entrepreneurs can test, refine, and scale their businesses.<\/p>\n

In 2025 alone,\u00a028,761 MSME booth activations<\/strong>\u00a0were mounted nationwide, driven by a growing consumer demand for locally made, experience-led products across food and beverage, beauty, wellness, and lifestyle categories.<\/p>\n

Honoring MSME Excellence<\/strong><\/p>\n

The annual\u00a0SM for MSMEs Wall of Champions<\/strong>\u00a0recognized outstanding MSME awardees and finalists whose businesses demonstrated exemplified resilience, innovation, and community impact\u2014serving as a tribute to Filipino entrepreneurship and its vital role in nation-building.<\/p>\n

\u201cThe private sector has a role to play in enabling the future growth of the MSME sector,\u201d<\/em>\u00a0said\u00a0Steven Tan<\/strong>, President of SM Supermalls.\u00a0\u201cSupporting the grassroots economy is a long-term commitment we intend to uphold.\u201d<\/em><\/p>\n

2025 MSME awardees and finalists gathered at the SM for MSMEs Wall of Champions with executives from SM Supermalls and the Department of Trade and Industry, celebrating excellence, resilience, and community impact.<\/em><\/p>\n

\u00a0<\/em><\/p>\n

\u201cSM is like a big brother to smaller businesses like us,\u201d<\/em>\u00a0said\u00a0Euclid S. Cezar<\/strong>, President and CEO of\u00a0Famous Belgian Waffle<\/strong>\u00a0and a 2025 Medium Enterprise finalist.\u00a0\u201cBeing recognized motivates us to expand, innovate, and bring our products to more communities.\u201d<\/em><\/p>\n

Nation-Building Through Partnerships<\/strong><\/p>\n

From learning summits and curated markets to large scale trade fairs, SM Supermalls worked closely with key partners including the\u00a0Department of Trade and Industry<\/strong>,\u00a0Go Negosyo<\/strong>, media organizations, trade fair organizers, and MSME exhibitors to deliver meaningful, measurable outcomes for entrepreneurs nationwide.<\/p>\n

DTI and SM Supermalls spotlight the Philippine coconut industry as MSMEs take centerstage\u2014local entrepreneurs proudly showcasing coconut-based products crafted by Filipino hands.<\/em><\/p>\n

(L\u2013R) Cong TV, Viy Cortez, Ivy Cortez, and Rolly Cortez joined MSMEs and mallgoers during the VIYLine MSME Caravan at SM City Santa Rosa. MID PHOTO:<\/strong>\u00a0During the VIYLine MSME Caravan opening at SM City Santa Rosa, Cong TV surprised the crowd by revealing himself onstage after posing as a cameraman.\u00a0RIGHT PHOTO:<\/strong>\u00a0Influencers and entrepreneur-creators met fans and shoppers during the VIYLine MSME Caravan at SM City Santa Rosa, bringing digital communities into real-world marketplaces.<\/em><\/p>\n

According to the Department of Trade and Industry, MSMEs account for\u00a099.63% of businesses<\/strong>\u00a0and\u00a066.58% of total employment<\/strong>\u00a0in the Philippines, underscoring their critical role as the backbone of the national economy.<\/p>\n

Major 2025 highlights included the\u00a0DTI National Food Fair<\/strong>,\u00a0Negros Trade Fair<\/strong>,\u00a0Women Strong Trade Fair by WomenBizPH<\/strong>,\u00a0VIYLine MSME Caravan<\/strong>, and the\u00a0Go Negosyo MSME Summit 2025<\/strong>, which energized the SM Mall of Asia Music Hall with mentorship sessions and business insights, highlighted by Francis Kong\u2019s talk,\u00a0\u201cNow and Next: The Trends in Business for MSMEs.\u201d<\/em><\/p>\n

The\u00a0Go Negosyo MSME Summit 2025<\/strong>\u00a0energized the SM Mall of Asia Music Hall last July 19, bringing together entrepreneurs and mentors for inspiring talks, mentorship, and growth opportunities\u2014highlighted by\u00a0Francis Kong\u2019s<\/strong>\u00a0session, \u201cNow and Next: The Trends in Business for MSMEs.\u201d<\/em><\/p>\n

Expanding Opportunities Beyond Metro Manila<\/strong><\/p>\n

Leveraging its nationwide footprint, SM Supermalls expanded regional trade fairs and themed marketplaces across Luzon, Visayas, and Mindanao, bringing high-visibility platforms closer to local communities and advancing more inclusive, region-led growth.<\/p>\n

The Negros Trade Fair opening day at SMX Aura drew crowds eager to experience Negrense delicacies, craftsmanship, and heritage products.<\/em><\/p>\n

Women-led enterprises showcased proudly Filipino products at the Women Strong Trade Fair at SM Megamall, championing collaboration, innovation, and inclusive growth.<\/em><\/p>\n

Kicking Off 2026 With Strong MSME Partnerships<\/strong><\/p>\n

To start 2026, SM Supermalls\u2014together with government agencies, media partners, and trade fair organizers, will host and support a new slate of MSM focused events.<\/p>\n

DTI Region IV-A Coco Festival Food Fair<\/strong><\/p>\n

January 14\u201320, 2026 | SM City San Pablo<\/em><\/p>\n

Featuring coconut-based products and local delicacies from MSMEs in Region IV-A.\"\"<\/p>\n

Philstar Nakakalokal Bazaar<\/strong><\/p>\n

January 16\u201318| SM Seaside City Cebu<\/em><\/p>\n

Showcasing homegrown food, fashion, crafts, and lifestyle brands from the Visayas and the Cordillera region, highlighting locally made MSME products.<\/em><\/p>\n

\u00a0<\/strong>The Silk Events Bazaar\u00a0(upcoming)<\/em><\/strong><\/p>\n

January 28\u2013February 10, 2026 | SM La Union<\/em><\/p>\n

A curated lifestyle and artisan market offering MSMEs extended exposure in a tourism-driven destination.<\/p>\n

As SM Supermalls moves into 2026,\u00a0SM for MSMEs continues to evolve as a scalable growth platform\u2014transforming participation into opportunity, and opportunity into sustainable enterprise for Filipino entrepreneurs nationwide.<\/strong><\/p>\n

# # #<\/strong><\/p>\n

About SM Supermalls \u2013 MSMEs<\/strong><\/p>\n

Celebrating\u00a040 Super Years of Evolving With You<\/strong>, SM Supermalls\u2014one of Southeast Asia\u2019s largest mall developers and operators with 89 malls nationwide\u2014continues to\u00a0maximize the MSME experience<\/strong>\u00a0by creating opportunities that are relevant, inclusive, and built around what Filipino entrepreneurs need most. As the country\u2019s\u00a0most loved and preferred marketplace for MSMEs<\/strong>, SM champions Filipino entrepreneurship by empowering businesses across different stages and sectors\u2014supporting every MSME tribe through market access, visibility, mentorship, and sustainable growth. By connecting communities, showcasing homegrown talent, and fueling innovation, SM helps small businesses thrive in ways that feel personal, purposeful, and impactful. Be part of this success story\u2014visit\u00a0msme.smsupermalls.com<\/a><\/strong>\u00a0or email\u00a0customercare@smsupermalls.com<\/strong><\/a>\u00a0to grow your business with SM today.<\/p>\n

Thank you for taking time to read.<\/p>\n

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