{"id":7221,"date":"2025-03-21T02:09:31","date_gmt":"2025-03-20T18:09:31","guid":{"rendered":"https:\/\/dynamic-silver-sheep.82-197-71-20.cpanel.site\/?p=7221"},"modified":"2025-03-21T02:09:31","modified_gmt":"2025-03-20T18:09:31","slug":"women-on-fire-2025-empowering-women-building-resilient-communities","status":"publish","type":"post","link":"https:\/\/dynamic-silver-sheep.82-197-71-20.cpanel.site\/?p=7221","title":{"rendered":"Women on Fire 2025: Empowering Women, Building Resilient Communities"},"content":{"rendered":"

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The iconic SM Mall of Asia lights up in purple to celebrate gender equality, together with SM Cares, United Nations Philippines, and the Philippine Commission for Women.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

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In recognition of National Women\u2019s Month and Fire Prevention Month, SM Cares launched Women on Fire, a celebration of the remarkable leadership, strength, courage, and resilience of women in fire prevention, disaster response, and community safety. Through collaboration with key government agencies and private organizations, Women on Fire served as a platform for education, awareness, and empowerment, reaching over 25,000 participants across all initiatives.<\/span><\/p>\n

SM Cares, in partnership with the United Nations Philippines and the Philippine Commission on Women (PCW), kicked off Women\u2019s Month on February 28 with the Purple Illumination Ceremony, lighting up the SM Mall of Asia (MOA) and mall fa\u00e7ades nationwide. As a globally recognized symbol of justice, dignity, and women\u2019s rights, the color purple marked the start of National Women\u2019s Month in the Philippines, reinforcing SM\u2019s commitment to gender equality and empowerment.<\/span><\/p>\n

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SM Megamall\u2019s Time Sculpture turns purple in support of women empowerment.<\/span><\/p>\n<\/td>\n

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Shoppers at SM North Edsa walk through the display at the LED Tunnel, a striking tribute to gender equality and women\u2019s resilience.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

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Strengthening Preparedness and Safety<\/span><\/p>\n

A key highlight of the campaign was Women on Fire, which recognized female firefighters, emergency responders, and community leaders for their role in safety, fire prevention and disaster preparedness. On March 4, 2025, SM Cares and the Bureau of Fire Protection (BFP) conducted the 4th SM & BFP Nationwide Simultaneous Fire Drill across SM malls nationwide, with SM Mall of Asia as the main venue. Hundreds of registered participants took part in the Fire Square Roadshow, engaging in fire safety demonstrations and interactive training sessions to strengthen preparedness.<\/span><\/p>\n

“Women are at the forefront of resilience. Through \u2018Women on Fire,\u2019 we celebrate and honor their contributions and reaffirm our commitment to gender-inclusive safety efforts,”<\/span>\u00a0said Atty. Pearly Joan Turley, SM Supermalls Senior Assistant Vice President of the Corporate Compliance Group and SM Cares Program Director for Women.<\/span><\/p>\n

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A female mall-goer tries the fire fighter\u2019s protective uniform at the Fire Square Roadshow of the Bureau of Fire Protection (BFP).<\/span><\/p>\n<\/td>\n

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Students from the Philippine College of Criminology participate in the Fire Square Roadshow of the Bureau of Fire Protection (BFP).<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

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Women in Resilience: Empowering Women as Leaders in Disaster Preparedness and Community Building<\/span><\/p>\n

On March 5, 2025, SM Cares and the Philippine Commission on Women (PCW) led the 2025 National Women\u2019s Month Celebration Kickoff at SM Mall of Asia. The event, centered on the theme \u201c<\/span>Babae sa Lahat ng Sektor, Aangat ang Bukas sa Bagong Pilipinas<\/span>\u201d, aimed to empower women across various sectors, particularly those from marginalized communities. Its activities included gender equality discussions on women\u2019s rights and leadership, a trade fair showcasing products from women-led MSMEs and free services such as medical check-ups, legal consultations and livelihood support.\u00a0<\/span><\/p>\n

Meanwhile, the Women LEAD Forum, co-hosted by the Department of the Interior and Local Government (DILG) and SM Cares, emphasized the crucial role of women at the barangay and grassroots levels in disaster resilience. The discussion underscored how women-led initiatives strengthen community preparedness and serve as models for national climate and disaster resilience programs.<\/span><\/p>\n

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On Day 2 with PCW, SM Prime Vice President Jessica Bianca Sy emphasizes the significance of empowering women in our communities.<\/span><\/p>\n<\/td>\n

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The celebration also highlights the launch of the 50<\/span>th<\/span>\u00a0Anniversary coffee table book, entitled as \u201cFrom HerStory and Beyond: Five Decades of the Philippine Commission on Women\u201d.\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

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On Day 3 with DILG, the panel discussion moderated by United States Agency for International Development (USAID) Specialist for the Urban Connect Project Crystal Eunice Dela Cruz, highlights the significance of women\u2019s leadership.<\/span><\/p>\n<\/td>\n

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Pasay City Mayor Emi Calixto-Rubiano (center) receives the DILG Certificate of Appreciation for Advancing Women\u2019s Leadership for Community Resilience.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

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SM Cares Champions Safe and Inclusive Spaces with Safe Spaces Act Orientation<\/span><\/p>\n

To reinforce its commitment to creating safe environments, SM Cares held the 3rd Nationwide Safe Spaces Act Orientation on March 4 and 6, engaging more than 12,000 participants across 86 SM malls nationwide. This initiative educated students, employees, tenants, and security personnel on the importance of maintaining harassment-free spaces in malls and workplaces.<\/span><\/p>\n

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SM Supermalls holds the 3<\/span>rd<\/span>\u00a0Nationwide Orientation on the Safe Spaces Act with in the photo: Philippine Commission on Women (PCW) Officer in Charge Executive Director Nharleen Santos-Millar, SM Supermalls Senior Assistant Vice President (VP) of the Corporate Compliance Group (CCG) Atty. Pearly Joan Turley, PCW former Executive Director Atty. Khay Ann Magundayao-Borlado, SM Supermalls VP for CCG Liza Silerio, together with SM Supermalls security and janitorial personnel.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

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For more updates on SM Cares’ initiatives, visit the official website or follow @SMCaresOfficial on social media.<\/span><\/p>\n

Thank you for taking time to read.<\/span><\/div>\n
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