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<\/p>\nIAM Worldwide, recognized as the fastest-growing company in direct selling, is expanding its horizons into concert and event production with the launch of IAM Live. Their highly anticipated debut event, IAM K-POP, will take place on March 29, 2025, at 6:00 PM at the SMART Araneta Coliseum. The festival will feature Red Velvet\u2019s IRENE and SEULGI massively popular K-pop group RIIZE and rising P-pop sensation HORI7ON.<\/p>\n
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According to IAM Worldwide, the decision to produce K-pop events stemmed from a profound passion for the global K-pop phenomenon and a desire to bring this electrifying experience to Filipino fans. The company recognizes the unique opportunity to offer a more intimate, high-energy celebration of K-pop, where fans can truly feel the unity and excitement that define the genre.<\/p>\n
“For us, being part of it as a fan is like living the dream of what K-pop has always been about\u2014community, passion, and excitement,\u201d shares IAM Worldwide.<\/p>\n
The IAM K-POP festival\u2019s lineup promises an unforgettable night, featuring IRENE & SEULGI, the first sub-unit of Red Velvet formed by SM Entertainment in 2020. Known for their hit singles \u201cNaughty\u201d and “Monster,” IRENE and SEULGI will deliver a powerful performance, showcasing both their solo tracks and sub-unit classics. IRENE, Red Velvet’s leader and main rapper, made waves in 2024 with her solo debut Like A Flower, while SEULGI, the group’s main dancer, made her solo debut in 2022 with 28 Reasons.<\/p>\n
RIIZE, which made their debut in 2023, are known for their songs “Talk,” \u201cBoom Boom Bass,” and \u201cGet A Guitar,\u201d which were massive hits in their home country and abroad. In their 2 years in the K-pop industry, the group had quickly become a fan favorite, earning recognition from major award shows such as MAMA Awards, Melon Music Awards, and Seoul Music Awards. Their infectious, upbeat music and viral choreography have made them a sensation both in South Korea and internationally.<\/p>\n
Rounding out the incredible lineup is HORI7ON, a seven-member group formed through ABS-CBN\u2019s Dream Maker reality show. In July 2023, HORI7ON made their debut under South Korean agency MLD Entertainment, with their debut album Friend-SHIP receiving rave reviews.<\/p>\n
With such an exceptional lineup, the IAM K-POP festival is set to be a landmark event for K-pop and P-pop fans alike. Be sure to mark your calendars for March 29, 2025, at the Smart Araneta Coliseum.<\/p>\n