{"id":1537,"date":"2021-03-02T16:31:00","date_gmt":"2021-03-02T08:31:00","guid":{"rendered":"https:\/\/gqq.gfl.temporary.site\/website_b2c438e3\/?p=1537"},"modified":"2021-03-02T16:31:00","modified_gmt":"2021-03-02T08:31:00","slug":"an-inevitable-pairing-how-benbens-music-made-it-to-hyun-bin-and-son-ye-jins-tvc-for-smart","status":"publish","type":"post","link":"https:\/\/dynamic-silver-sheep.82-197-71-20.cpanel.site\/?p=1537","title":{"rendered":"An \u2018Inevitable\u2019 Pairing: How Ben&amp;Ben\u2019s music made it to Hyun Bin and Son Ye Jin\u2019s TVC for Smart"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12727\" src=\"http:\/\/kawaiibeautyandlifestyle.com\/wp-content\/uploads\/2021\/03\/BinJin_Press1B-scaled.jpg\" alt=\"\" width=\"2560\" height=\"2177\" \/>While it was important for Smart to grant wishes of its subscribers when it comes to bringing consumers closer to their foreign idols, the latest Hyun Bin and Son Ye Jin TVC presented an opportunity to put a Filipino band behind the soundtrack and musical scoring.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12728\" src=\"http:\/\/kawaiibeautyandlifestyle.com\/wp-content\/uploads\/2021\/03\/Ben_Ben_Inevitable-2-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1706\" \/>Here\u2019s where Ben&amp;Ben comes in, providing \u201cInevitable,\u201d the song that is heard in the background while Hyun Bin and Son Ye Jin pursue each other in this romantic-sci-fi TVC.<br \/>\nWith lyrics inspired by real-life events, Ben&amp;Ben members simply happen to be CLOY fans as well. In a collaboration set to motion by the band, Smart, and Sony Music, things started falling into place when it came to lending soundtrack and musical score for this collaborative campaign.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12732\" src=\"http:\/\/kawaiibeautyandlifestyle.com\/wp-content\/uploads\/2021\/03\/Ben_Ben_Inevitable-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1706\" \/>In an official statement released by Sony Music, lead singer Paolo Benjamin said, \u201cInevitable is a song that tries to describe the nature of fate, and how all our actions somehow lead us to some better place that is destined for us. It\u2019s also a song about being real with someone, and that no matter how scary that may seem at times, there is freedom in baring your truest nature with someone dear to you, even if that someone is yourself.\u201d<br \/>\nMiguel Benjamin added, \u201cThe songwriting in itself presents a concept of the state that is both a surreal mystery and a peaceful certainty, so we wanted to create an aural representation of what these lyrics felt like. Our process started with a mix of acoustic guitars, which I tweaked with sitar effects as the main intro riff; kind of like a representation of the two contrasting feelings working together.\u201d<br \/>\nAbout the Smart 5G Campaign<br \/>\nThe TVC, which serves as a joint project top-billed by Korean drama stars Hyun Bin and Son Ye Jin, is part of the new Smart 5G campaign to make what seemed impossible, possible.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12729\" src=\"http:\/\/kawaiibeautyandlifestyle.com\/wp-content\/uploads\/2021\/03\/received_768597413781117.jpeg\" alt=\"\" width=\"720\" height=\"1342\" \/>From \u201cThe Captain Has Landed\u201d to landing into each other\u2019s arms, Hyun Bin and Son Ye Jin took chemistry to a whole new level in the Smart 5G TVC as they chase each other on the road and through different dimensions only to meet again just as Bin asks, \u201cDo you believe it\u2019s possible?\u201d To which Ye Jin replies, \u201cI do!\u201d<br \/>\nSmart has put together Hyun Bin and Son Ye Jin together in one project for the first time much like the latest development with Smart 5G, which has started enabling subscribers to do groundbreaking things we thought we couldn\u2019t do.<br \/>\nThe TVC was even made more powerful thanks to Ben&amp;Ben\u2019s \u201cInevitable\u201d complementing the top-tier material.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12730\" src=\"http:\/\/kawaiibeautyandlifestyle.com\/wp-content\/uploads\/2021\/03\/Ben_Ben_Inevitable-4-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1706\" \/><\/p>\n<p>For more information about the event and online activities, check out the Ortigas Art Festival 2021\u2019s Facebook page.<\/p>\n<p>Thank you for visiting my site and reading my article. Please follow my other social media accounts and read my column \u201cDon\u2019t Miss This\u201d at The Rizal Weekly Post Www.facebook.com\/HomeschoolWorld Www.instagram.com\/HomeschoolingiscoolWww.twitter.com\/Armipazpineda Www.facebook.com\/Mimiworld.net Www.facebook.com\/Homeiskool.com Www.facebook.com\/Kawaiibeautyandlifestyle.com.<br \/>\nWww.facebook.com\/Hometowngoodiesandservices<br \/>\nEmail Add: Armipazpineda@gmail.com<br \/>\nTiktok: Ms armipaz<br \/>\nYT Channel: Armi Paz Pineda https:\/\/www.youtube.com\/channel\/UCAEszY-nm4XIPSphcppyilw<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While it was important for Smart to grant wishes of its subscribers when it comes to bringing consumers closer to their foreign idols, the latest Hyun Bin and Son Ye Jin TVC presented an opportunity to put a Filipino band behind the soundtrack and musical scoring.Here\u2019s where Ben&amp;Ben comes in, providing \u201cInevitable,\u201d the song that [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,31],"tags":[],"class_list":["post-1537","post","type-post","status-publish","format-standard","has-post-thumbnail","category-events","category-latest"],"pageone_source":{"pageone_source":"","author_name":"Armi Paz Pineda"},"_pageone_source":"","zyndk8_nxtgen_metadata":[],"_links":{"self":[{"href":"https:\/\/dynamic-silver-sheep.82-197-71-20.cpanel.site\/index.php?rest_route=\/wp\/v2\/posts\/1537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dynamic-silver-sheep.82-197-71-20.cpanel.site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dynamic-silver-sheep.82-197-71-20.cpanel.site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dynamic-silver-sheep.82-197-71-20.cpanel.site\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dynamic-silver-sheep.82-197-71-20.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1537"}],"version-history":[{"count":0,"href":"https:\/\/dynamic-silver-sheep.82-197-71-20.cpanel.site\/index.php?rest_route=\/wp\/v2\/posts\/1537\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dynamic-silver-sheep.82-197-71-20.cpanel.site\/index.php?rest_route=\/wp\/v2\/media\/1540"}],"wp:attachment":[{"href":"https:\/\/dynamic-silver-sheep.82-197-71-20.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dynamic-silver-sheep.82-197-71-20.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dynamic-silver-sheep.82-197-71-20.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}